Childish Gambino Releases “Algorythm” In AR App
Childish Gambino Releases “Algorythm” In AR App: Childish Gambino is back with a new song “Algorythm,” but there’s a slight catch.
The international superstar has released the track through an augmented reality application called PHAROS ARavailable on Android and iOS. It is the world’s first cross-platform multiplayer AR music experience.
Unity tech producer of media and entertainment Sarah Stumbo says this about the release:
“It’s not a music video. It’s more like a music experience. We think that an experience like this will really help catapult the industry forward. This is the world’s first cross-platform multiplayer AR experience. Maybe it’s not the world’s first AR music experience, but I don’t know if there’s ever been anything this big. When you see him in concert or see his music videos or his new film or the AR app, it kind of all ties together into the same universe. A lot of Donald’s fans can’t to travel to see him in concert. They can’t get to a PHAROS event all the way in New Zealand. That’s a really expensive plane ticket. This is a much more accessible way to get the PHAROS universe into the hands of fans.”
Childish Gambino has used creative ways to debut music in the past. You may remember “Human Sacrifice,”which premiered in a Google Pixel 3 advertisement earlier this year.
Donald Glover recently connected with Rihanna in the film Guava Island. He screened the movie for fans during Coachella 2019.
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